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How to Buy CBD – 5 Key Questions you Should Ask Before Buying!

There is no doubt that CBD has become one of the hottest trends around. You see it popping up at pharmacies, major retailers, personal care and beauty stores everywhere. CBD’s popularity is ramping up and with the lack of clear oversight by regulatory agencies, it has created untrustworthy CBD vendors who are producing products that are questionable in both content and quality. All this has led to everyone asking “How to Buy CBD?”

At Zova, we believe in what CBD can do for the human body. That’s why our products are all pharmacist formulated, and manufactured with the highest standards.

Here are 5 key questions you should ask before buying CBD to ensure you’re getting a safe, trustworthy product.

1. Can you Provide Third-Party Lab Test Results with a Certificate of Analysis (COA)?

One of the first signs towards a trustworthy CBD brand is that they test their CBD products with a third-party lab, and the results are easily accessible. The test results will verify the statements on the product packaging are accurate. If a CBD brand you’re considering does not have third-party testing, or refuses to show their results, you should look for a different CBD supplier.

Zova’s CBD products are all third-party lab tested, with results posted online here. If you already own a Zova CBD product, you can easily scan the QR code located both on your box or product label. 

2. Where is the Hemp Cultivated?

All CBD starts from the hemp plant that it’s extracted from. So it’s vital that you know where this hemp is grown. Under the 2018 Agricultural Improvement Act, otherwise known as the 2018 Farm Bill, only hemp grown in the United States under the guidelines of the USDA Farm Bill is legal. As you start to look into other CBD companies, you’ll find that their hemp is being imported from countries outside of the United States, meaning it is not going through the strict farming guidelines, and is likely contaminated with heavy metals and other unhealthy chemicals.

We also suggest that when you’re looking into where hemp is cultivated, to verify that they are US Hemp Authority Certified. US Hemp Authority Certified farms follow the strict guidelines outlined by the US Hemp Authority, and have passed third-party audits on their farms and farming practices.

At Zova, all of our hemp is grown by Great Lakes Cultivars, our company’s own farming division. Great Lakes Cultivars utilizes organic farming practices and regenerative farming methods, free of herbicides and pesticides. Great Lakes Cultivars is proud to be one of the first companies to receive the US Hemp Authority Certification, and continue farming under the strict regulatory guidelines to ensure the highest quality hemp.

3. Was the CBD Extracted from Hemp or Marijuana?

Also under the 2018 Farm Bill, only CBD that has been sourced from industrial/agricultural hemp is legal. Any CBD that has been sourced from Marijuana is not.

Industrial hemp as defined by the 2018 Farm Bill, must contain 0.3% THC or less, where marijuana contains an average of 10% THC. At Zova, all of our CBD products are manufactured using Broad Spectrum Hemp Extract, which has been extracted from our Michigan farm along the bend of the Great Lakes, and contain 0.00% THC.

4. What environment was the CBD manufactured in?

No one wants to put something into their body that was manufactured in someone’s garage (and trust us, this happens). It’s good to know what environment the CBD is being created in. Ideally, you want a very clean, professional facility that follows strict GMP manufacturing guidelines.

We were pharmacists before we started Zova. So it’s critical to us that all our products follow strict guidelines and safe practices to ensure their quality. Thats why we outline our manufacturing process on our website here.

5. Are they using Full-Spectrum, Broad-Spectrum, or CBD Isolate?

The three types of CBD for you to choose from all have their unique benefits. Full-Spectrum CBD means that all of the compounds in the hemp plant are present, including traces of THC. Whereas CBD isolate is a form of pure isolated cannabidiol, where all the other compounds are removed, resulting in an undetectable amount of THC. 

Of course, there is one other type of CBD for you to choose from, and that is Broad-Spectrum CBD. Broad Spectrum CBD is a hemp extract that contains all the compounds from the hemp plant (terpenes, flavonoids, phytocannabinoids, etc) but contains an undetectable amount of THC, or 0.00% THC. Thanks to the endocannabinoid system and how it works with the body, it’s suggested to use a full spectrum, or broad spectrum product to ensure you receive the full benefits from your CBD product.

All Zova products use a broad spectrum hemp extract to give our consumers the full benefits of the cannabinoids within a hemp plant, while offering a product line containing a non-detectable amount of THC.

Final Thoughts on How to Buy the Best CBD

The CBD market is expanding rapidly. However it is highly unregulated, and it’s up to the consumers to exercise caution when making a purchase. We have all asked ourselves “How to Buy CBD” and thats why we compiled the 5 key questions above for you! At Zova, we pride ourselves on transparency, and want to provide you with a reliable and trustworthy CBD brand. If you have any questions regarding our CBD products in relation to the questions above, reach out to our team at!

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